Heroes is a technology-driven e-commerce company that acquires, operates, and scales small and medium-sized brands with category-winning products on global marketplaces. We focus on Amazon FBA brands with outstanding customer reviews and a proven track record of leading bestseller lists in high-growth niches.


Built by a team with a background in investment banking, venture capital and D2C eCommerce we have the right experience to build and grow outstanding brands on Amazon and beyond.


We have raised the largest European pre-seed investment round in 2020 from investors to the tune of $65 million. We’re growing rapidly month-on-month and expanding rapidly. This is a fantastic opportunity to join a high-growth start-up.

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1   VALUE 1

We understand that selling your brand is an emotional step and we believe that unfair legal terms should not get in the way of the process. An exit is often an once in a life time event and we are here to make that moment as enjoyable as possible. We believe in terms which are fair and transparent

2   VALUE 2

We value your time and will always aim to give you an answer as quickly as possible. We will not pressure you into a process or give you short timelines to accept the offer. It’s not Heroes against you - it’s Heroes together with you. We understand that you may need the time to think this through and we will wait.

3   VALUE 3

We respect your brand and the sweat and tears which went into building it. If we are interested, we may ask for some high-level financial or operational data, but we will never ask you about sensitive information on your suppliers or the payment terms you have with them. We always propose to sign a non-disclosure agreement (NDA) before any sensitive information is shared.

4   VALUE 4

We are approachable and good people. We believe that an exit is a personal undertaking, so we will make it as personal as possible. It’s important that you are speaking to the right people in the team and that you have the opportunity to meet all of us.

5   VALUE 5

We don’t believe in a one-size-fits-all model and for us it’s more important about what you want. We can be flexible and offer cash at closing, profit share agreements or even shares in Heroes. We make sure that our offer is easy to understand and you know what you will be getting at the end of the day.

6   VALUE 6

We are entrepreneurs ourselves and we understand that building and scaling an Amazon brand is hard. As an entrepreneur you are wearing multiple hats every day. We have a dedicated team of over 50 experts across Supply Chain, Inventory Management, Brand Management, Marketing, Branding, Finance, Legal and Tax to make the handover as seamless as possible.




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The Heroes team is spread out across the world and our main office is located in North London.