1   FAIR TERMS

We understand that selling your brand is an emotional step and we believe that unfair legal terms should not get in the way of the process. An exit is often an once in a life time event and we are here to make that moment as enjoyable as possible. We believe in terms which are fair and transparent

2   TIME

We value your time and will always aim to give you an answer as quickly as possible. We will not pressure you into a process or give you short timelines to accept the offer. It’s not Heroes against you - it’s Heroes together with you. We understand that you may need the time to think this through and we will wait.

3   RESPECT

We respect your brand and the sweat and tears which went into building it. If we are interested, we may ask for some high-level financial or operational data, but we will never ask you about sensitive information on your suppliers or the payment terms you have with them. We always propose to sign a non-disclosure agreement (NDA) before any sensitive information is shared.

4   PERSONAL

We are approachable and good people. We believe that an exit is a personal undertaking, so we will make it as personal as possible. It’s important that you are speaking to the right people in the team and that you have the opportunity to meet all of us.

5   STRUCTURE

We don’t believe in a one-size-fits-all model and for us it’s more important about what you want. We can be flexible and offer cash at closing, profit share agreements or even shares in Heroes. We make sure that our offer is easy to understand and you know what you will be getting at the end of the day.

6   EXPERIENCE

We are entrepreneurs ourselves and we understand that building and scaling an Amazon brand is hard. As an entrepreneur you are wearing multiple hats every day. We have a dedicated team of over 50 experts across Supply Chain, Inventory Management, Brand Management, Marketing, Branding, Finance, Legal and Tax to make the handover as seamless as possible.

WHY SELL TO US

You are in good hands

WHAT FBA SELLERS SAY

KANE G.

The process with Heroes was great. It took only 37 days from the first call to the completion and the wiring of the funds. The team has been very approachable, easy to deal with, and helpful throughout the entire process!

DAVID S.

I love the new look Heroes has given to my brand; the logo, the packaging, new photography, new video. 

The depth of experience in the Heroes team has taken the brand to the next level. 

BEN & MATT

Heroes are exceptional professionals who made a complex cross-border deal seamless. Their offer was excellent and well-tailored to our circumstances. It was a pleasure dealing with them and I'd be happy to do so again in the future